Basil Chambers

Agents: Edwards & Co + Dan Harris

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We Are Landmark has been appointed to lead the brand repositioning project for Basil Chambers, an iconic landmark in Manchester's Northern Quarter.

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Basil Chambers, the Northern Quarter's equivalent of the renowned New York Flatiron Building, holds a prominent position at the gateway to the vibrant NQ. Situated opposite Manchester's bustling retail hub, it stands as a symbol of the intersection between retail, style, and transportation. With its distinct character and charm, typical of NQ buildings, Basil Chambers has become a sought-after destination within the tech and creative sectors, reflecting the unique NQ culture, lifestyle, and community.

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To enhance the building's appeal and resonate with the target audience, Landmark has introduced a fresh brand identity that complements Basil Chambers while aligning with the desires of its prospective tenants. The initial phase of the project encompasses brand creation, signage and way-finding.

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