Agents: Edwards & Co + Dan Harris
We Are Landmark has been appointed to lead the brand repositioning project for Basil Chambers, an iconic landmark in Manchester's Northern Quarter.
Basil Chambers, the Northern Quarter's equivalent of the renowned New York Flatiron Building, holds a prominent position at the gateway to the vibrant NQ. Situated opposite Manchester's bustling retail hub, it stands as a symbol of the intersection between retail, style, and transportation. With its distinct character and charm, typical of NQ buildings, Basil Chambers has become a sought-after destination within the tech and creative sectors, reflecting the unique NQ culture, lifestyle, and community.
To enhance the building's appeal and resonate with the target audience, Landmark has introduced a fresh brand identity that complements Basil Chambers while aligning with the desires of its prospective tenants. The initial phase of the project encompasses brand creation, signage and way-finding.